There is a large range of sponsorship deals, from local to country wide, but this post will look at the greatest.
Sponsoring a complete sporting event is an successful way to advertise a brand, especially when it is something watched around the world. The Hisense shareholders made the decision to sponsor the 2018 football world cup, which is just about the most viewed events of all time, so of course will have spread the brands image successfully. The sponsorship of events does not have the longevity of other sponsorships, such as kit or ground sponsors, but it is maybe the most efficient for that short space of time. When a certain event is a tremendous success and remembered fondly, then the same narrative is awarded to the brand names that sponsor it; this is the case for any occasion and of course sporting events are no various.
Whilst most businesses looking to sponsor will try and sponsor soccer tops, there are some good examples of businesses sponsoring whole domestic leagues. There are some cases of companies sponsoring whole leagues. This type of sponsorship is rare, but that is partly because of the fact there are limited leagues to sponsor, and if you are a huge brand, you will want to sponsor the leading division. At shareholder meetings like the Telecom Italia AGM they would have been made the decision to sponsor the leading Italian league, which is just about the most watched in Europe; sponsoring one of the top leagues around Europe is of course a tremendous sponsorship for sport. The cup that is lifted at the end of the season even has the sponsor on it, which shows how extensive and thorough a sponsorship such as this might be.
The biggest sponsorship deals are nearly always for soccer tops, as these are the most recognisable aspects of soccer teams to supporters, apart from the players themselves of course. It is a smart sponsorship idea to sponsor a soccer top as it will then be used for every piece of marketing and advertising both for the team but also for the players themselves, meaning you are getting more for your money than so many other sorts of advertising. The popularity of a soccer club will determine the size and cost of the sponsorship deal, so normally the most supported and watched clubs will receive the largest sponsorship deals. For instance, the Chevrolet owners made the decision to sponsor debatably the most followed football team in the world, and this came at a top price; the shirt itself nevertheless sold just about three million units in one year, proving how effective this type of sponsorship can be. The shirt is worn all over the world which gives the car producing business a global outreach through 1 individual sponsorship deal. If the club is really successful, like the club in question has been, that likewise assists to advertise the sponsors brand.